whats more american than a huge neon sign?
during our trip we saw so many, also many still standing, but not used anymore..... just recently i read that its extremely expensive to restore such a huge sign (they talked about 35,000 dollars!). above is in boston, a sign that was installed in 1910. in 2006 it was refurbished and turned on again, after having been off for several decades. (ah, here i found that this costed 200,000 dollars!! so much?!) it was bought and restored by the development company that is making fancy apartments of all those old buildings around there. last time, somewhere last year, we walked around there it still looked pretty empty, although there were many signs for apartments for rent or sale.... today we just went on the bridge, to picture the buildings in the setting sun.... why is it always just for a few minutes that everything has that special glow?!
here i found a website that reports about the restoration of neon sings along route 66. not a cheap business either...