or maybe it was because the MBTA is trying to renew itself? i read in the newspaper this morning that the MBTA (which stands for massachusetts bay transportation authority, or the T, in short) is thinking of selling "station naming rights". as such, the T would incorporate both the station name and a corporate brand into the renamed facility. in doing so, they could avoid an increase in fare prices, which would be a good thing (although i think the T is really cheap, especially compared to the netherlands, where it is ridiculously expensive) but can you imagine the weird names wealthy people could come up with? or mc donalds could name a T stop after itself? hmmmmpf, i think its not a good idea; we would have to replace our shower curtain that has a map of the subway system each time someone buys a new T stop!
i think they should start smaller; why not selling seats on the T? then you are guaranteed to always have a seat! the bigger the seat, the more you paid... ;) and ofcourse, you can customize your seat, as above. that just must have been a pilot experiment. it worked, nobody sat on them!